INSTAGRAM STORIES:
DEAR WINTER
The Camry AWD can take on any winter challenge. We combined footage to create some fun Instagram stories that highlighted its features.
DEALER CUSTOMER JOURNEY
We had to develop a way to show the car buying process of a typical Toyota customer and all the steps they go through to find the car they want. The journey's first part shows a buyer checking out or considering several vehicles. As they move down the road, they hopefully choose to buy a Toyota. The goal is to show how Toyota consumers stay within that dealership circle. The marketing, dealership experience, and the value and quality of the vehicle determine the motivation to stay within that circle.
TOYOTA TUNDRA
& CHARLIE BLACKMON
The Toyota Denver Dealers Assn. wanted to do something with Charlie Blackmon and the Toyota Tundra. We had an half hour with him prior to game time and this is what we came up with.
VEGAS KNIGHTS, MAX PACIORETTY AND TOYOTA TACOMA
Toyota has a partnership with the NHL’s Vegas Knights. In 2017 The Vegas Knights were the first professional sports team to start in Las Vegas. With Max Pacioretty and the Southwest backdrop, we created an exciting spot to highlight both teams and their toughness.
DEAR GAS PRICES HYBRIDS
To highlight the diverse model line-up of Toyota Hybrids when gas prices are high. We created a hard-hitting spot highlighting the MPGs of the latest models.