Ascension is one of the largest private healthcare systems in the United States, ranking second by number of hospitals as of 2024. In 2018, Ascension announced plans to change its business model, shifting away from a hospital-oriented business to one prioritizing outpatient care and telemedicine. In rural areas of the US where specialized medicine and an abundance of doctors are scarce, we developed a campaign to bring the teledoc virtual experience into a new realm where your phone and symptoms could be streamlined to get you patient care faster.